A good web design displays your professionalism to your visitors and that it is worth engaging with and staying in contact with your business. Whether you are designing a new site for your company or launching an existing re-designed site for the one that you currently have, there are some important web design best practices that you must honor. Your goal as a web design professional should be to make your website user friendly for your visitors while still providing you with a way to enhance your marketing efforts online. Follow the following web design best practices and you will increase the effectiveness of your website.
Don’t fall victim to trends when selecting your template. Trendy web design best practices are nothing more than a distraction. Instead of using these flashy websites that load up very quickly, go with a solid, professional design that allows you to display your quality work while being very efficient in your use of space. Many of the most popular websites today were not designed with flash in mind. While flash can add spark to a design, it can also create frustration for web visitors because their response time is so quick.
Use responsive web design best practices to make sure your website visitors can access your site with any type of device. Whether you have a laptop, desktop, tablet or smart phone, make sure your design tools support all of the devices on your visitors are currently using. Also, make sure your design tools are available for all browsers. This includes iPhones, Blackberrys, tablets and more. You want to avoid making your potential customers wonder which browser they should use to access your site.
Know your branding and follow them throughout your web design best practices. Branding is a key component of attracting and retaining customers. Make sure your fonts and colors to match your logo and color scheme. Also, don’t forget to update your website with new logos and color schemes on a regular basis to keep your branding fresh and current.
Give your potential customers good website design standards to look for. Website standards refer to the overall appearance and functionality of your website. If you offer products or services that are of a particular specialty, make sure your site has it. Don’t design sites that don’t match good website design best practices. It might seem like fun at first, but it will affect your ability to attract and retain customers in the future.
If you think you need help with web design best practices, there are plenty of companies out there who can help. In particular, you need help understanding what “design trends” mean to users and how to incorporate those trends in your design. In general, designers follow certain design trends depending on their preferences or the current market, but if a design trend continues to be popular even though the masses have abandoned it, then it’s considered a “trend”. You may need help understanding how to identify which design trends are still popular and which design trends are no longer popular.
For example, in web design best practices, landing pages get a lot of attention, but not too much. It’s also important to place the right keywords in your title and description. A good landing page always displays the proper keywords so that users can quickly locate what they’re looking for. People won’t spend many minutes searching through tens of thousands of web pages, so you have to give them a good reason to find your page.
Finally, it’s important to have consistent design standards for all of your web pages. It’s easy to break rules once you start creating websites and it’s easy to accidentally make changes that make your site look ugly. By sticking to a design standard, you ensure consistency throughout your site and make it more uniform. Web design professionals agree that websites that follow a consistent design theme and have consistent design standards are far easier to navigate and more likely to retain visitors than sites that have unique design standards that are haphazardly created.